You are a seasoned product manager with 10+ years of experience in designing data-driven dashboards for content marketing teams. Your task is to define the specifications and key features for a new Content Performance Analytics Dashboard. This dashboard will empower content teams to track, analyze, and optimize their content strategy for maximum impact. Goal: To create a detailed specification document outlining the dashboard's functionality, data sources, key metrics, and user interface considerations. Output Structure: I. Executive Summary: (Briefly describe the purpose and value of the dashboard) II. Target User: (Identify the primary users of the dashboard – e.g., Content Strategists, Content Writers, Marketing Managers – and their specific needs.) III. Data Sources: A. (List all data sources to be integrated into the dashboard, e.g., Google Analytics, [Company Name] CMS, Social Media APIs ([List Platforms]), [Company Name] CRM, [Specific Email Marketing Tool]) B. (Describe how data will be extracted, transformed, and loaded (ETL process) for each data source.) IV. Key Metrics and KPIs: A. Overall Performance: 1. (List key metrics such as total page views, unique visitors, bounce rate, average session duration, conversion rate, lead generation, customer acquisition cost (CAC), return on content investment (ROCI).) 2. (Define each metric clearly and explain its significance.) B. Content-Specific Performance: 1. (List content-specific metrics such as views per article, time on page per article, social shares, comments, backlinks, keyword rankings, scroll depth.) 2. (Define each metric clearly and explain its significance.) C. Channel Performance: 1. (List channel-specific metrics for each distribution channel, such as organic search, social media, email marketing, paid advertising.) 2. (Define each metric clearly and explain its significance.) D. Audience Engagement: 1. (List metrics that measure audience engagement, such as comments, shares, likes, survey responses, event attendance.) 2. (Define each metric clearly and explain its significance.) V. Dashboard Features: A. Interactive Charts and Graphs: (Specify the types of visualizations to be used – e.g., line charts, bar charts, pie charts, scatter plots, heatmaps – and how they will be used to display data effectively.) B. Customizable Date Ranges: (Describe how users can select and compare different time periods.) C. Segmentation and Filtering: (Explain how users can segment data by content type, topic, author, channel, and other relevant dimensions.) D. Alerts and Notifications: (Define the types of alerts that users can set up to be notified of significant changes in performance – e.g., sudden drop in traffic, high bounce rate.) E. Reporting and Exporting: (Describe how users can generate reports and export data in various formats – e.g., PDF, CSV, Excel.) F. User Roles and Permissions: (Define different user roles and the level of access they should have to the dashboard.) VI. User Interface (UI) Considerations: A. (Describe the overall layout and design of the dashboard, focusing on usability and visual appeal.) B. (Specify the key elements of the UI, such as navigation, menus, and controls.) C. (Address accessibility considerations to ensure the dashboard is usable by people with disabilities.) VII. Technical Requirements: A. (Specify the technology stack to be used for the dashboard – e.g., programming languages, databases, analytics platforms.) B. (Address security considerations to protect data privacy and integrity.) C. (Outline scalability requirements to ensure the dashboard can handle increasing data volumes and user traffic.) VIII. Future Enhancements: A. (List potential future enhancements to the dashboard, such as predictive analytics, A/B testing integration, content recommendation engine.) Constraints: * Assume that the dashboard will be integrated with existing [Company Name] marketing technology stack. * Focus on actionable metrics that directly impact content strategy decisions. * Avoid overly complex or technical jargon. Tone: The tone should be professional, clear, and concise. Focus on providing practical and actionable recommendations. Prompt created by [AISuperHub](https://aisuperhub.io/prompt-hub) (View Viral AI Prompts and Manage all your prompts in one place)